I love building things that feel simple, fast, and well thought out. Whether it’s a web app, mobile product, or internal tool, I focus on creating experiences that are both reliable and easy to use.
I’ve worked on everything from large-scale systems at Icelandair to creative projects through Studioek. I enjoy working closely with design and product teams — turning early ideas into real, polished software that people enjoy using.
I care about clean architecture, smooth interactions, and products that stand the test of time. For me, great software is calm, purposeful, and built with attention to detail.
A look at the places where I’ve built, designed, and shipped - from large platforms to small, fast-moving teams.
2025 — Present
Reykjavík, Iceland
Co-founded and lead the engineering side of Studioek — a creative technology studio building websites, apps, and digital products for Icelandic brands.
2021 — 2025
Reykjavík, Iceland
Worked across Icelandair’s booking and operations platforms, contributing to customer-facing systems and internal tools used by crew teams.
2017 — 2019
Reykjavík, Iceland
Created the Adversary.io cybersecurity platform, later acquired by Secure Code Warrior, with a focus on actionable insights for security teams.
2015 — 2017
Reykjavík, Iceland
Co-founded StudyCake during Startup Reykjavík in the summer of 2015 — an educational app designed to make reading fun for children through interactive quizzes and rewards.
A mix of product launches, internal tooling, and side explorations that blend craft with business impact.
Commerce flows, performance
Modernized booking experience that handles complex itineraries and ancillary services for global travelers.
Led the frontend rewrite and integration efforts across search, fare selection, and checkout while collaborating closely with design, pricing, and platform teams.
Improved conversion rates and reliability for thousands of daily bookings, with quicker iteration cycles for new fare and bundle offerings.
AI personalization, wellness planning
AI-powered health app delivering personalized wellness and supplement plans tuned to each user's lifestyle.
Partnered with Nouri’s science and design teams to build the personalization engine that transforms daily habit, sleep, and activity data into clear supplement recommendations.
Provides users with the exact vitamins and supplements their bodies need, recalibrated continuously as their routines evolve.
Destination storytelling
High-converting marketing site for Reykjavík’s leading food and culture tours.
Engineered the website, implementing a Next.js + React front end with Tailwind CSS and a Sanity CMS content model. Built modular sections, tour discovery, and streamlined booking CTAs for international visitors.
Launched a fast, accessible site with clear tour discovery and booking flows, optimized for performance and SEO.
Tools, languages, and platforms I keep reaching for when building fast, resilient products.
Language
Framework
Library
Tooling
Framework
I love conversations about product direction, design system strategy, and building calm engineering culture.